How to Promote Your Business on Social Media During the Holidays

As a photographer, your wedding season is probably slowly coming to an end and all you want to do is ease into the holiday season. I get it… those cookies are not going to eat themselves!


However, if you have a plan and a strategy to promote your business during the holidays, you can really serve more people and make a greater impact.


Here is a short list of ideas to get you started:


Holiday Photo Sessions — All of the mom groups that I’m a part of on Facebook are looking for last-minute family sessions as we are getting closer to Thanksgiving Day and Christmas. What better time to host a day of mini sessions than NOW?! (Need help promoting your mini sessions? Get my Mini Session Canva Templates for FREE when you start a free Caption Collective trial!)


Christmas Cards — Christmas cards can be an add on to your holiday sessions, or, if you are a wedding photographer, you can offer them to all of your couples as a Black Friday special.


Wedding Albums — Did your wedding clients not order a wedding album with their collection? This is your chance to reach back out to them about getting a wedding album for themselves, or as a gift for their parents. You could email each of them directly, post about your promotion on social media, or post in your Facebook group for clients, if you have one.


Here’s a quick example that you can use:


“Is shopping for holiday gifts for your loved ones proving to be harder than you thought? Take gifting off your to-do list and onto ours! Enjoy seeing your parents’ reaction as they open the most thoughtful gift of all: their very own leather album from your special day!


If you’re thinking about making a thoughtful gift to your families this year, our parent albums are 20% off between now and Monday, December 2nd. Do you have any questions? Make sure to reach out via email :)”


Here are a few other types of promotions you could create for wedding albums:

  • Buy one parent album, get one free.
  • Buy one wedding album and get a free bonus (10 free prints, 5 extra spreads, etc.)
  • Buy a wedding album and get a free cover upgrade (from linen cover to leather cover).


how to promote your photography business online during the holidays


(Download for free when you start a Caption Collective trial (also free). Don’t love Caption Collective? Cancel anytime!)


I hope these ideas are a good starting point to help you promote your business online this holiday season! Anything you’re planning to promote that I might have missed? Come let us know inside our private Facebook community and let’s brainstorm together!





join the facebook group

Hop inside my Facebook group for photographers where I share exclusive educational resources first — get access to free, value-packed content to help you become a more confident and efficient photographer!

Join ATP Education on Facebook

Read the post

MY Step-by-step system

My HoneyBook Workflow

featured posts


how to write captions that convert

Instagram Captions Template


manage client

Wedding Questionnaires


improve your posing with this #1 tip

Easy Bride & Groom Poses in Minutes

Wedding party portraits got you stressing before the reception starts?

Take the FREE
Bridal Party Posing Course

save your seat