Photographers, how do you manage client expectations? What do you do when clients email you a few days after their session or wedding and ask when their photos will be ready?! The delivery time is probably outlined in their contract, but they are still unclear about it.
Here’s my secret sauce to managing client expectations. This one simple tip literally takes 2 minutes to set up, and it can save you a lot of headache!
Introducing the Project Timeline!
What is a project timeline you ask?! Simply put, it’s my step-by-step client workflow put in a timeline form so that my couples know exactly what to expect at each stage in the process of working with me.
Here’s how it works!
When someone decides to book their wedding date with me, I create a project in HoneyBook with their names and wedding date.
Then, I go to New File → Timeline to create my project timeline.
I use HoneyBook to send contracts, collect payments, send questionnaires, track all client communication… and so much more. After my clients sign their wedding contract and pay the retainer fee, one of the first things I do is send them a “project timeline”. This way there are no guesses and no awkward email exchanges down the road, as they have a step-by-step map of how things are going to unfold.
Here’s a peek into my project timeline:
I’ve found this to be the best way to manage client expectations and reduce email communication. Everything is laid out and they know exactly what to expect… no guessing games! HoneyBook has been a total lifesaver in my business! Click here to give it a try for 50% off your first year!