Let’s talk about how to stand out as a photographer in a saturated market! If you’ve been following me for a while, you know that with everything I teach, I like to go before you, test it, and then report back on what worked and what didn’t. So when I learned about the “onlyness” factor, I knew that I had to share it with you!
But before we get there, I have a quick question for you: what is the first thing that people read on your website?
Does your website start with “Welcome to my little corner of the internet! I’m so glad you’re here! Grab a coffee or a drink and browse around.”?
I’m raising my hand up high right now because I’ve totally been there!
The information “above the fold” on your website matters more than you think! It’s the first interaction a potential customer has with you and your brand, and if you’re not crystal clear on your messaging and what you can do for them, they’ll lose interest and look elsewhere.
A confused customer won’t make a decision!
So, how do you stand out as a photographer in a saturated market?
Let’s work together to create your “onlyness” pitch for your website. I learned about this from my copywriter and I have created a formula that you can follow for your photography services:
THE ONLY [your service] WHO [something that makes you unique] FOR [your ideal client] WHO WANT [how your service can help your clients/the benefits].
THE ONLY wedding photographer in Northern Virginia WHO uses a relaxed approach to create fun, non-cheesy images FOR the detail-oriented brides WHO WANT to be able to enjoy each moment of their wedding day.
THE ONLY Northern Virginia wedding photographer WHO designs a stress-free experience FOR brides WHO WANT their wedding day to be documented in a candid way, without stiff and awkward posing.
THE ONLY wedding photographer in Northern Virginia WHO is passionate about creating a photography experience FOR sophisticated couples WHO WANT to plan a stress-free wedding celebration.
Do you see how this could make your potential clients say “Yes, tell me more” rather than “I’m not so sure about this photographer…next!”?
And there you have it: how to stand out as a photographer in a saturated market! If you’re not exactly sure what makes you unique, head over to our private Facebook community and let’s brainstorm some ideas and review your “onlyness” pitch.