How to Turn One Wedding Into Five Social Media Posts for Photographers

Need help with social media posts for photographers? I was talking with my friend Nathan Holritz from Photographer’s Edit the other day, and he asked me the following question:

From all that you’ve learned as a business owner so far, what piece of advice would you be quickest to share with a fellow photographer?


I have to say, if there’s one thing I could attribute my business success to, it would be showing up consistently for my audience. Yes, that means showing up even when I don’t have any new client work to share.

Because, let’s be honest… we take hundreds of pictures during a session or wedding. Why not repurpose some of that content and get in front of your audience more often?!

Here’s how I turn each session or wedding into 5 different social media posts for photographers!


1. The Sneak-Peek – I usually share a sneak-peek the day of (or after) a wedding or session.

Example: “Big congratulations to [Bride] and [Groom] who got married / tied the knot at the beautiful / charming / gorgeous / amazing [Venue] yesterday! Every detail of their wedding was impeccable… just wait until you see their cake / special dance / Bride’s shoes etc. I’m dying to share more! Check back in tomorrow morning for another sneak-peek.”


2. Behind-the-Scenes – This can be an Instagram story of your computer screen giving your audience a peek into your editing process. Additionally, you could share a selfie of you and your couple on their wedding day.

Example: “I’ve been editing away [Bride] and [Groom]’s wedding photos this morning, and I have so much prettiness / goodness / amazingness to share with you on the blog this week / next week / tomorrow / in a couple of days. Keep your eyes peeled, because this wedding is one you don’t want to miss!”


3. Blog Post Announcement  My blog post announcement typically includes 3 parts. The day before the blog goes live, I usually post a caption/status announcing that the blog post will be live for everyone to check out the next day. Then, the day I publish the blog post, I’ll post announcing that the blog is live. And lastly, one day later I’ll post something along the lines of “In case you missed it yesterday, [Bride] and [Groom]’s wedding is now live on the blog.”

Example: “I don’t think there was a single dry eye during [Bride] and [Groom]’s ceremony at [Venue]. Their whole wedding was truly a reflection of how kind and genuine they really are as a couple! Their gorgeous wedding is being featured on my blog this morning, and you won’t believe what [Groom] surprised [Bride] with right before she walked down the aisle / during the ceremony / during the reception!Click here to see more: [link]”


4. Gallery Delivery Day – The day you deliver your client’s gallery gives you another excuse to post about their wedding.

Example: “Witnessing the support of their family and friends who came together to celebrate the beginning of a new marriage was a beautiful reminder of why I chose to become a wedding photographer. It’s gallery delivery day for [Bride] and [Groom] and I couldn’t be happier with how amazing their images turned out. Can I photograph at [Venue] every weekend, please?!”


5. Anniversary Post – This is a great way to stay top of mind, and your clients will feel extra special that you remembered their anniversary.

Example: “[Bride] and [Groom] are celebrating one month / six months / one year since their wedding at the beautiful [Venue]. I can hardly believe it’s been so long since I photographed these stunning [Designer] shoes. My brides really have impeccable taste! Happy Anniversary, you two!”


And there you have it: How to Turn One Wedding Into Five Different Social Media Posts for Photographers! When you show up consistently in your audience’s feed, they’ll perceive you as being busy and in demand.

This is why I created the Social Media Captions for Photographers!!!


instagram captions for photographers

You don’t have to spend hours staring at your screen because you have writer’s block. You can plan all of your social media posts for the week in less than 30 minutes! Crazy…right?!

Think about how many hours of your life you can get back by not having to worry about what you should post to social media over and over again! Click here to shop the Social Media Captions for Photographers!



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