Does your Instagram bio speak to your ideal client? If you struggle with writing a compelling Instagram bio and feel like you need a refresh, today’s blog post is for you.
Here are 3 things I believe you need in your Instagram bio in order to attract new followers and convert them into customers.
1. What makes you unique and what’s in it for them
Here’s a proven formula I created so that you don’t have to start from scratch.
→ I create [what service you offer] for [ideal client] who want [what’s in it for them/benefits].
eg. I create timeless images for couples who want a fun photography experience.
→I help [ideal client] [something they desire] without [drawback].
eg. I help brides feel and look their best in photos without the stress and overwhelm.
2. Location
This is probably the most important thing that your bio needs to include, even if you consider yourself a destination wedding photographer. Your location needs to be clearly stated so that your followers know where you are based out of and which areas you serve.
3. Call to action
Always tell your followers what you want them to do next. Should they visit your website, join your email list, sign up for your mini sessions, or book their wedding date? Whatever it may be, this is your chance to get them off of Instagram and learn more about you and your services.
And there you have it, the 3 things you need in your Instagram bio to convert your followers into customers. How does your Instagram bio stand out? Let me know in the comments below!
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