How to Write an Impactful Instagram Bio for Your Business

Writing an Instagram bio that grabs your audience’s attention and leaves them wanting more should be a key priority for every independent business. If you haven’t updated your profile in a while, or simply don’t know what to include in your bio (we’ve all been there!), you’re in the right place. With over a billion monthly active users, Instagram is a social media platform that independent businesses can’t afford to ignore. If you struggle with writing a compelling Instagram bio and feel like you need a refresh, today’s tips will help.


In this blog post you’ll learn:

  1. What an Instagram bio is and how to use it to attract new followers
  2. Our unique formula for how to write an Instagram bio in 3 easy steps


What is an Instagram bio and why does it matter?


The Instagram bio is the first thing followers see when they go to your profile, it’s the attention grabber. This is extremely important because if you’re using Instagram for your business, you’ll want to come up with a bio that catches your audience’s attention as soon as they land on your profile. Your bio includes your brand name, description, and a single link.


The name field has the power to really connect your business with the followers who are ready to engage with your content. The more straightforward the name field is, the better.


The description is the section right under the name field and has a character limit of 150 characters. So it takes creativity and personalization to stand out and show what’s unique about your business.


Lastly, the unique link is your one opportunity to drive traffic to your own website right from your Instagram bio. For independent business owners, this can be a link to your store, promotion, or freebie. Instagram provides you with just one opportunity to link your site to your Instagram profile, so make it count.


How to Write an Instagram Bio Description in 3 Easy Steps


Since there is a 150 character limit, writing a compelling Instagram bio might require some strategy and creativity. This is why I came up with a three-step formula that you can follow to craft an irresistible Instagram bio. It doesn’t get much easier than that, does it?! Here are 3 things I believe you need in your Instagram bio in order to attract new followers and convert them into customers.


1. What Makes You Unique and What’s in It for Them 


Here’s a proven formula so that you don’t have to start from scratch:


  I create [what service you offer] for [ideal client] who want [what’s in it for them/benefits].

e.g. I create timeless images for couples who want a fun photography experience.


  I help [ideal client] [something they desire] without [drawback].

e.g. I help brides feel and look their best in photos without the stress and overwhelm.


2. Where Your Business Is Located

This is probably the most important thing that your bio needs to include, even if you consider yourself a destination wedding photographer. Your location needs to be clearly stated so that your followers know where you are based out of and which areas you serve.


3. A Clear Call to Action

Always tell your followers what you want them to do next. Should they visit your website, join your email list, sign up for your mini sessions, or book their wedding date? Whatever it may be, this is your chance to get them off of Instagram and to your website to learn more about you and your services. 


In this article you learned what an Instagram bio is, how you can use it to attract new followers, and even got a free plug-and-play formula on how to write an Instagram bio in 3 easy steps.


If you loved this post, you’re also going to like:

→ 10 Scroll-Stopping Hooks You Need in Your Instagram Captions

→ 3 Tips for Writing Blog Posts in 30 Minutes or Less


how to write an instagram bio



join the facebook group

Hop inside my Facebook group for photographers where I share exclusive educational resources first — get access to free, value-packed content to help you become a more confident and efficient photographer!

Join ATP Education on Facebook

Read the post

MY Step-by-step system

My HoneyBook Workflow

featured posts


how to write captions that convert

Instagram Captions Template


manage client

Wedding Questionnaires


improve your posing with this #1 tip

Easy Bride & Groom Poses in Minutes

Wedding party portraits got you stressing before the reception starts?

Take the FREE
Bridal Party Posing Course

save your seat