Below are some Instagram bio ideas that will make your photography business stand out! The best Instagram bio will showcase your personality, make your business relatable, and give people a reason to follow you. Below are some key elements that you’ll want to consider in order to create the best Instagram bio for your brand.
1. Use the Name Field to Your Advantage
This field is searchable, so this will make it easier for potential clients to find you in search queries. Ideally, you’ll want to use a keyword that is related to you or your business that someone might search for. For example, “Your Name – Photographer”, “Your State Florist”, or “Your Area Wedding Videography” might be good options for the name field in your Instagram bio. This is very helpful when potential wedding clients search for vendors while scrolling on Instagram, and your business might just be the one to pop up. Give this a try! It will make a huge difference, I promise!
2. Use a Link Tool
Use a link tool that allows you to create a personalized page that houses all the important links you want your followers to have easy access to. Currently, you can only include one link in your Instagram bio, so in order to make the most out of it, you can use a service like Linktree, or even create a dedicated page for your most popular links directly on your website. No matter which option you decide to go with, all you’ll need to do is paste the page link under the “Website” option in your Instagram bio. When someone clicks on your link, they’ll be taken to the new page you created and they’ll have the option to choose what they want to do next. It could either be browse your website, read your blog, check out your pricing, or go directly to your contact page. This is such a great feature that every independent business should definitely take advantage of!
3. Include Your Contact Information
Include your contact information, like email and phone number. This feature is available with an Instagram business profile and appears underneath your description. Not only does this allow potential customers to inquire with you directly from the platform, but it also doesn’t take up any character space from your Instagram bio. This gives you more freedom to use those 150 characters creatively in order to showcase your brand’s personality and create a deeper connection with your followers. If you have an Instagram Business account, definitely take advantage of this feature!
4. Use Emojis or a Branded Hashtag
Emojis will instantly make your Instagram bio gain more attention. Make sure to use different types of emojis to make your bio stand out. You can use them to point to your call-to-action link (this is proven to increase the probability of someone clicking on your link) or sprinkle them throughout your bio as you see fit. Here are some Instagram bio ideas with emojis:
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Regarding branded hashtags, it’s always a great idea to create one for your business. A branded hashtag is simply a hashtag used on social media that is associated with a specific brand. Most wedding vendors like to use branded hashtags to house their work all in one place so their potential clients can quickly access it. Here are some ideas to help you brainstorm your own branded hashtags: #YourNameCouples, #YourNameFlorals, #YourNameWeddings, #YourNameNewborns, #YourNameVenue, etc.
5. Add a Personal Touch by Mentioning a Fun Fact About You
This will make you more relatable to your followers. So, if you have any characters left to work with, it’s always a good idea to use them to create a deeper connection with your followers. Some ideas could include: “Lover of all things pink”, “Pup obsessed”, “Addicted to Coffee”, “Travel enthusiast”, etc. This is also a great spot to interject emojis. So, your bio could could look something like this instead: “🌸 Lover of all things pink”, “Pup obsessed 🐶”, “☕ Addicted to Coffee”, “✈️ Travel enthusiast 🏕️”.
The Bottom Line: Optimize Your Instagram Bio To Convert Followers Into Customers
Your Instagram bio is the first thing people see when they go to your profile. It is your shopfront, make it count! The secret is to create meaningful connections with your followers in a creative way. While there’s a lot of pressure to fit as much as possible about your business in those 150 characters, step back and have a little fun with it. The point is to engage your audience and to leave them wanting more. That’s what makes a great Instagram bio! If your audience finds your business interesting enough to hit the follow button, then it means that you’ve done a terrific job connecting with your audience.
In this article you learned 5 tips for creating an attractive Instagram bio that will convert followers into customers. Which one was your favorite?
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